Traceability and Food safety

Blockchain technology is considered to be the leading solution for addressing the lack of transparency and accountability in the food supply chain. Its implementation is aimed at building trust among businesses and consumers. Recent studies and research suggest that although 90% of consumers across different age groups read food labels, the majority (81%) only look for the manufacturing or expiry/best before date. Of those who read labels, only a third check nutrition information and ingredients. It’s found that nutrient information on labels is often not read because most consumers either lack nutrition knowledge or find the information too technical to understand. A comparison of products within similar food categories using the Australian-based Health Star Rating system revealed that 60% of Nestle’s products did not meet the healthy rating criteria, which is a rating of 3.5 or less.

Therefore, the objective of promoting healthy food choices through food labels has not been fully realized. Due to the complexity of nutrition information, it is essential to implement awareness campaigns and explore innovative labelingapproaches, possibly incorporating emerging technologies. Recent studies have highlighted that Indian manufacturers frequently market unhealthy options to consumers without proper disclosure. As a result, it is crucial for manufacturers to provide comprehensive information to regain consumer trust by establishing a new level of validation, certainty, and credibility amid the current confusion surrounding nutritional information.

Need of the Hour: In today’s climate of skepticism and distrust, providing consumers with more information through the use of QR codes on individual product packages, along with an added layer of security like Blockchain technology, could be the ideal solution. This approach would benefit all parties involved.

Consumers would be able to track the origin of the food they purchase, while food manufacturers and growers would have a direct way to engage with their end customers. This system would undoubtedly provide widespread societal safety benefits, as well as marketing advantages for all the brands and stakeholders involved.

New Layer of Security: QR codes have become an indispensable part of our new contactless world. Blockchain technology can help deliver strong content narratives about a product and its social impact. Along with traceability, ensuring the validity of vital records helps to rebuild trust with consumers.

TRST01 Solutions: The TRST01 blockchain technology platform leverages IoT, ML, and AI to establish a transparent and efficient food supply chain.