Brand Trust, Product Traceability, Value Transperancy
Case Study Panchratan Farm
10th December 2021
An effective mechanism to track and trace fruits, vegetables, and milk
Panchratan Farm spread over 50 Acers, located in Moinabad, outskirts of Hyderabad. Panchratan is an exemplary farm that adapts both ancient Vedic practices to naturally produce residue-free fruits and vegetables, and uses ultra-modern Hydroponic and Climate control technology to produce the best of class fruits and vegetables.
Present-day organic farming is a natural extension of Vedic Agriculture practice; Vedic agriculture focuses on “Pancha Bhutas“, or five physical elements, which, according to Hinduism, is the basis of all cosmic creation. These elements are Prithvi or Earth, Jal or water, Agni or Fire Vayu or Air, and Akash or Space the same way organically grown fruits and vegetables aims to protect the environment.
The Food Safety Authority of India ensures that organic foods are products of holistic agricultural practices focusing on Bio-biodiversity, Soil health, chemical-free inputs, etc., with an environmentally and socially responsible approach produced following organic production standards. The Present Organic Package of Practice is an extension of our ancient practice and aims to protect the environment and produce food naturally.
Solution by TRST01
TRST01(Trust O One) blockchain platform, in consultation with AgHub- Agriculture Innovation Hub of PJTSAU, mapped the complete process of the fruits and vegetables, from germination, transplantation, growth through harvest and packaging. The process and data are stored in a distributed ledger, a decentralized Blockchain ledger. Any further audit or verification by the consumer provides the first version of the truth.
Any further audit or verification by the consumer provides the first version of the truth. A landing page reflects the freshness index of fruits and vegetables, shelf-life, etc. With simple user interfaces and a QR scanner.
Customer can scan the QR code on the Product to access all data related to germination, translation, package of practice, harvest time and date, and provide the complete traceability of produce.
In case of any credentials such as a certificate on residue-free, the organic certificate can also be part of the same can be previewed in the landing page.
Business Impact
The consumer has the right to know the source, the process, and the food quality, which holds for all food-grade, organic, residue-free or any food we consume.
Blockchain technology is currently used to eliminate many such persisting issues and ensure safe and healthier food for communities. Industries have adopted blockchain Technology as Nestlé, Carrefour, Tyson Foods, JBS, Bumble Bee Foods to regain and retain consumer preferences. For Food companies, “Trust” in their product “Transparency” in the production process and origin “Traceability” have become value drivers. Technology such as Blockchain could be a ‘Nice to have” feature at present, but It is not far from becoming a “Must-Have” feature for food.
Value Proposition
Blockchain provides a single version of the truth. For Panchkarma, Blockchain technology enables Trust and Traceability for the complete product range, ensuring the customer gets the right quality and fresh produce for their spend. Customers can scan the QR code in the package to know the produce life journey, such as Germination date, Transplantation date, the date of Harvest, nutrient content, so on.
The customer delight is in the freshness of the Product that gets delivered effectively using technology.The technology also enables the Product recall process to be smoother in case of product failure due to any issue.
Technology Benefits
Blockchain technology benefits the agricultural sector by providing the Product’s entire journey, improving customer trust. There are issues like organic labelling, certification fraud and concerns regarding the transparency in the value chain, and Blockchain helps eliminate this. Blockchain is trustworthy as data stored in the distributed ledger remains permanent and immutable. Blockchain technology creates transparency for all participants, strengthens the relationship with current participants, and attracts more customers to use this technology.
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