Innovation is vital as it provides the ability to stand out in the ecosystem. Today’s world heavily relies on Innovation, as older solutions cannot solve the new age problem statement. 

A McKinsey study finds that 84% of executives say their future success depends on Innovation. Although Innovation is not buzzword anymore, there are many reasons why successful startups focus on this.

Innovation allows companies to stay relevant in the competitive market The ability to resolve critical problems depends on innovations; we need it more than ever.

Pivot and Innovation go together, and pivot is essential to make us stand out. We at TRST01 started our journey focusing on use cases in Agriculture, Food and providing Blockchain solutions on end-to-end traceability. The natural pivot of adding climate change. Climate cannot be exclusive. Climate, Agriculture and Food are the most significant problem for Humanity in Today’s world. Climate change threatens our ability to ensure global food security, eradicate poverty and achieve sustainable development, and Innovation is the key to addressing these challenges.

Innovation is no more just a Buzzword, and often It takes time to translate Innovation into an organisation’s growth. What started as an Idea in the year 2019, creating a tech platform to address the critical challenges of traceability, pivoted to the creation of three interdependent tech stacks in dMRV(Digital Measurement, Reporting, Verification) web2 (applications) and web3 (on-chain)capabilities, creating discoverable opportunities for Climate Actions. Addressing the more significant global challenges. 

Creativity is one of the critical components of Innovation. Creativity and Innovation may sound synonymous, but both are not the same. Creativity fosters unique Ideas. Innovation serves multiple purposes; it combats stagnation and facilitates growth and Innovation.

Innovation can be a product, a business process, a new service line, a redesigned business flow, strategies or a combination of these. Moreover, we need to innovate our thought processes.