Movie Review and Blockchain

7 Feb 2022   |   Blockchain, Emerging Tech,Traceability

The Indian Media and Entertainment (M&E) industry is a sunrise sector for the economy and is making a significant impact, and the same also proves its resilience to the world. At present Indian M&E industry is on the cusp of an intense growth phase, backed by rising consumer demand and Internet bandwidth fueling the Streaming digital video Industry. 

According to an EY report, the Indian media and entertainment (M&E) sector stood at Rs. 1.38 trillion (~US$ 19 billion) in 2020 and is estimated at Rs. 1.73 trillion (~US$ 23.7 billion) in 2021. Further, it is projected to grow to Rs. 2.23 trillion (~US$ 30.6 billion) by 2023 due to acceleration of digital adoption among users across geographies.

India Entertainment Industry isSource IBEF growing at a very rapid pace. The box office collection determines the success or failure of a movie. The box office collection is dependent on various factors like directors, actors, actresses, technicians, production houses, musicians, marketing, etc. But yet, it is highly influenced by the reviews and feedback given by the people, critics, media, etc. Due to the latest trends in the marketing field, digital media is used as a form of recommendation system where users read the reviews about a movie or the ratings rated before deciding to watch a movie. The existing problem identified with these reviews is that nowadays, bots are deployed to increase the reviews. Also, fake reviews negative reviews are a significant concern since most of the reviews are given by people without watching the movies. These problems create substantial financial losses to the company, its people, and the movie industry.  

So to overcome the existing problems, we are considering using Blockchain technology as the future of the entertainment industry. Since blockchain is a distributed network, we can use it to store the reviews given by the user, which is non-comparable, which can help rate a movie correctly, said Kiran Meegada, Founder – of Movilti

Because of the genuine reviews stored in blockchain, movie lovers can choose the correct film and make a good movie successful, thereby increasing the box office collection of the movie.

Movilti is a Global Review Platform for Movies, Web Series, Short Films, Video Songs and Music Bands. It is a new age AI & ML based company based out of the USA and has operations in Hyderabad, Telangana; It has collaborated with Hyderabad based Blockchain startup TRST01 to enable a Blockchain review mechanism. 

The pandemic has ravaged the Indian movie industry; a considerable amount of content was released on OTT platforms, including high budget films. OTT viewers were stuck with “What to Watch” and “Where to Watch”? But for Movilti, all that time at home has been a boon. “We love talking about movies,” said Kiran Meegada, Founder – Movilti. “And we’re talking even more about what we love because we’re all stuck indoors.”

is a Global Review Platform for Movies, Web Series, Short Films, Video Songs and Music Bands. It is a new age AI & ML based company based out of the USA and has operations in Hyderabad, Telangana; It has collaborated with Hyderabad based Blockchain startup

TRST01 to enable a Blockchain review mechanism. The pandemic has ravaged the Indian movie industry; a considerable amount of content was released on OTT platforms, including high budget films. OTT viewers were stuck with “What to Watch” and “Where to Watch”?

But for Movilti, all that time at home has been a boon. “We love talking about movies,” said Kiran Meegada, Founder – Movilti. “And we’re talking even more about what we love because we’re all stuck indoors.”

Movilti is a global community of movie fans that lets you rate and review movies, web series, short films, private video songs and music bands. Movilti is the only app where you can find both critic and user reviews in one place, and users can give thoughts for their favourite content.

TRST01 Enables the full blockchain functionality on the review mechanism, extended to Video review, Critic Review and user review. 

TRST01 Blockchain Platform, with multichain protocols, provides a broader choice to user option on the Blockchain protocol.

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Sailaja

Sailaja is a successful entrepreneur who believes in her passion and dedication. She has a master in business management from Herriot Watt University. She worked as a CEO for a Pharma chain in Hyderabad, and years later, she pursued her dream for pastry and got a degree in pastry from Le Cordon Bleu College, London. She started and established her patisserie in Hyderabad, getting the tastes from Global travel, infused her finesse to products taking her brand a notch higher.

Neelima Ponuku

Neelima is a techno management professional, Trainer and Educator with 15+ years of combined experience in Public Sector Enterprise – Govt. of India, academia and corporate. She has done her Masters in Computer Applications and started her career as a Senior Engineer with the Indian Defence undertaking Public Sector shipbuilding company.
Armed with a management degree, her corporate experience has given her an opportunity to have been a proven leader with demonstrated success in building market strategies, identifying & acquiring key accounts & fostering customer relationships through structured engagement, customer focus & team management.
Her current position as VP Sustainability, she is engaged to promote the ESG agenda and actively contributes in providing sustainability management solutions. She firmly believes that business-decision making approach is not just maximizing profit or financial value only but to an integrated value, which combines financial, social, and environmental value.
Neelima cherishes the goal to combine her range of experience and abilities to be an enthusiastic, intelligent and compassionate person who will make a positive contribution towards a sustainable society.

Krishna Vallapu

Krishna Vallapu is a technology evangelist and Entrepreneur, graduated from Nagarujuna University and trained in IIM, Ahmedabad. Proven track record in building futuristic products, surpassing goals, and expectations for quality. Superior expertise with developer supervision and client relations. Out of box thinker who thrives in collaborative environments, working across business and technical teams.

Inder Davalur

Inder has an MBA in Finance in India. Utilizing his Finance background he rose through the ranks in the banking sector in the US and then after receiving his MS in Healthcare Services Administration he started his career in healthcare at the Tufts Medical Center, Boston. 

Inder’s growing understanding of the expanding role of technology in healthcare caught the attention of the bureacracy and was invited to work on the Patient Privacy and Electronic Records Committee for the State of Massachusetts and later on at the State of Georgia Department of Health and Human Services. These were in the years immediately preceding the development and roll-out of Health Insurance Portability and Accountability Act (HIPAA).

Sensing a rise in ERP movement, Inder joined a software company and worked on managing ERP solutions projects in the manufacturing sector where his clients included the Coca Cola Company, Sara Lee, International Paper, Siemens (Canada) etc .

In 2008 he came to India with the aim of realizing his cherished dream of working in India. He served as the CEO of a EMR software company, and later on led the Digital Transformation at several hospital groups as a group CIO and Vice President. Inder has to his credit, several published articles in national and international healthcare technology management and as an invited speaker at various private and government conferences. He has also been cited in several articles and studies including one at the National Library of Medicine in the USA. 

In his spare time Inder indulges in travel and reading.

Puru Modani

A versatile and passionate leader with 20+ years of expertise in IT Business & Product Strategy, Market Access & Distribution models and Talent Acquisition. Seasoned Investor.  Founded multiple successful businesses & Angel Networks.

An IIM – K alumnus, before embarking on his successful multi sector entrepreneurship journey, Puru served various Fortune 500 companies in Senior Leadership roles. His last corporate stint was with Bank of America.

Suraj Teja P.

Suraj is an entrepreneur, with more than 2 decades of experience in creating various successful enterprises, a seasoned investor funded multiple startups, specialize in creating healthcare delivery infrastructure, board member and strategic advisor, skilled in Healthcare, Telecom, IT Strategy and Market outreach.

Naveen Kadiyala

A Technology Leader and Entrepreneur with a proven track record of building and managing innovative solutions in digital content delivery. Demonstrated history of delivering strategic solutions in Cable, Media & Entertainment industries. Expertise in building interactive ad solutions, advertising platforms, Live Streaming(QAM, OTT, PPV), subscription-based Video (SVOD, AVOD, TVOD) services, Cloud DVR, and Broadband/WiFi services at scale across a multitude of infrastructure options(On-Prem, Hybrid Cloud, Cloud Native, Cloud Agnostic). A strong business development professional and an entrepreneur at heart with a Master of Technology focused in Computer Science from Birla Institute of Technology.

Prabir Mishra

An Investment Banker, Startup coach, Mentor, Strategic planner. Sector expertise  Social, Agritech, Edutech, Healthcare, eGov Strategic Planner, M&A, Transaction Structuring, negotiations and valuation, An IIM-A Alumni with more than two decades of experience.