Case Study Mango Traceability

In the post-pandemic era, the importance of food traceability is growing in magnitude. Consumers have the right to know everything about the food they consume and the journey to their tables. They want to see how the food is grown, the input materials used, the fertilizer used, the package of practice adopted, the pesticide other micro-macro nutrient management used that produces their food, including the geo-location from where the foods coming. This is the significance of traceability in the era of conscious living.

Traceability systems have become increasingly important in recent years to help solve some serious issues across the industry surrounding food safety, contamination and fraud. The agricultural sector has been an early user and developer of provenance and traceability systems to demonstrate safety. Today, producers deploy various emerging technologies to develop and authenticate links between the end-user and primary producer.

Purpose of Mango Traceability

Every choice of the King of Fruit would bring the best variety of mangoes at the height of freshness, flavour & nutrition. Establishing traceability technology (on the History and origin of Mango, package of Practice used, location of the plantation, harvested date, ripening methods followed, quality checks and transportation conditions) for different data/event points will help consumers get value for their money curb product mislabelling. The complete journey of fruit is made available to the consumers. This is especially relevant for all, as authenticity and origin are essential parameters in ensuring the correct value translation from producers to consumers.

Problem Statement

In the absence of any robust technology, Mango Business owners challenge establishing the origin claims, Package of Practice used, supply chain transparency, and proving the claims on freshness through a scientific methodology.